1. Introduction At Alelegance, we are committed to protecting your privacy and ensuring the
security of your personal information. This Privacy Policy explains how we collect, use, disclose, and
safeguard your information when you visit our website https://alelegance.com, engage our
renovation services, or interact with us in any other way.
By using our services or providing us with your information, you consent to the data practices
described in this policy.

2. Information We Collect We may collect the following types of personal information:
● Personal Identifiers: Name, home address (renovation site), email address, phone number.
● Property Information: Address of the renovation site, property type (e.g., condo, detached
home), and details about the existing structure (e.g., subfloor conditions, stair dimensions).
● Financial Information: Bank account details, email for e-transfer or credit card information
(processed securely by third-party payment processors; we do not store full credit card
numbers on our servers).
● Visual Media: Photographs or videos of your home taken during site assessments, progress
updates, or upon project completion.
● Technical Data: IP address, browser type, and device information collected automatically
when you visit our website.

3. How We Use Your Information We use the collected information for the following purposes:
● Service Delivery: To provide quotes, perform installations, manage project timelines, and
communicate regarding your renovation.
● Business Operations: To process payments, manage accounts, and maintain records for
tax and legal compliance (e.g., HST, WSIB).
● Marketing: With your consent, to send you newsletters, promotional offers, or updates about
our services. You may opt out at any time.
● Portfolio & Marketing: To display photos of completed projects on our website, social
media, or in brochures to showcase our work (see Section 8).
● Legal Compliance: To comply with applicable laws, regulations, and legal processes in
Ontario and Canada.

4. How We Share Your Information We do not sell your personal information. We may share your
information only in the following circumstances:
● Service Providers: With trusted third parties who assist us in operating our business (e.g.,
accounting firms, payment processors, cloud storage providers, subcontractors). These
parties are obligated to keep your information confidential.
● Legal Requirements: If required by law, court order, or government regulation (e.g.,
responding to a subpoena or tax audit).
● Business Transfer: In the event of a merger, acquisition, or sale of assets, your information
may be transferred as part of the transaction.
● With Your Consent: Whenever you explicitly agree to share your information for a specific
purpose.

5. Data Security We implement reasonable administrative, technical, and physical safeguards to
protect your personal information from unauthorized access, disclosure, alteration, or destruction.
● Digital Security: We use encryption for data transmission and secure servers for storage.
● Physical Security: Physical files and devices are stored in secure locations accessible only
to authorized personnel.
● Limitation: While we strive to protect your data, no method of transmission over the Internet
or electronic storage is 100% secure.

6. Retention of Data We retain your personal information only for as long as necessary to fulfill the
purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g.,
tax laws in Ontario require keeping records for 6 years).
● Project Records: Kept for 7 years for warranty, accounting and liability purposes. Images
and digital assets are kept indefinitely.
● Marketing Data: Kept until you unsubscribe or request deletion.

7. Your Rights Under PIPEDA, you have the right to:
● Access: Request a copy of the personal information we hold about you.
● Correction: Request correction of inaccurate or incomplete information.
● Withdraw Consent: Withdraw your consent for us to use or disclose your information
(except where required by law).
● Complaint: Lodge a complaint if you believe your privacy rights have been violated.
To exercise these rights, please contact us using the information in Section 10. We will respond to
your request within 30 days.

8. Photos and Portfolios We often take photos of our work to demonstrate our craftsmanship.
● Usage: We may use these photos for our website, social media, and marketing materials.
● Opt-Out: If you do not want photos of your home to be used publicly, please inform us in
writing beforehand, and/or send an email to alelegance@gmail.com the project begins.
We will respect your request and exclude your project from our portfolio. No personal
information will be shared with the photos.

9. Cookies and Website Tracking Our website may use cookies to enhance user experience and
analyze traffic.
● Cookies: Small text files placed on your device. You can configure your browser to refuse
cookies, but this may limit your ability to use certain features of our site.
● Analytics: We may use third-party analytics tools (e.g., Google Analytics) to understand how
visitors use our site. These tools collect anonymous data.

10. Contact Us If you have questions, concerns, or requests regarding this Privacy Policy or our
data practices, please contact our Privacy Officer:
Alelegance Privacy Officer: Head office Address: unit 241, 7250 Keele Street, Vaughan, ON L4K
1Z8 Email: alelegance@gmail.com Phone: (905)-629-8228

11. Changes to This Policy We may update this Privacy Policy from time to time to reflect changes
in our practices or legal requirements. The updated version will be posted on our website with a
revised “Effective Date.” We encourage you to review this policy periodically.